Perhaps without realising it, modern-day landlords are part of an ancient tradition, and are uniquely positioned to benefit from the timeless wisdom distilled into the seven deadly sins. While it is good to appreciate our blessings, we know that it is wrong and somewhat offensive to be too proud. Envy soon gives way to eye-rolls as acquaintances flood social media with posts of their new pet, relationship, child, or house. But what is Pride ? Is it Pride to reveal I bought in at the bottom of the market? Is it Pride to celebrate being mortgage free? Is it Pride to write 'landlord' as my occupation? Is it Pride to expect my wishes regarding the property to be carried out because I own it? Is it Pride to consider that my time in the market makes me an authority? (Hint: yes, obvs. See 'Dunning-Kruger effect')